Tamara Mon Louis is leading this session is designed to help property management professionals take control of their digital marketing by understanding what truly drives results. We’ll break down the key metrics that matter, beyond vanity stats, and how to translate those numbers into actionable strategies. You’ll learn how to evaluate your current digital efforts across SEO, ads, social media, and email marketing, and determine whether your agency or team is aligned with your business goals. We’ll also touch on common reporting traps, how to identify when you’re being “talked at” instead of collaborating with, and how to ensure your marketing supports core business objectives 

You’ll leave with a simple framework to measure performance, sample questions to ask your agency or internal team, and clarity on how to align digital marketing with the outcomes that matter to your business.