Owner Growth Index Calculator
One number, 0–100, that tells you how healthy your property management marketing really is — scored across growth, efficiency, and value, and benchmarked to portfolios your size. Move the sliders, watch your Index update live.
Owner Growth Index™ Calculator
Score your marketing in 60 seconds
See the full breakdown and what it would take to reach Elite.
Book a Strategy CallSet the portfolio size, then adjust each metric to your numbers — your Index updates instantly.
One score for the whole marketing engine
Most property management companies track marketing in fragments — a cost-per-lead here, an occupancy number there — with no single view of whether the engine is actually growing doors under management. The Owner Growth Index (OGI) rolls seven signature metrics into one 0–100 score, weighted and benchmarked to the realities of portfolios your size, so you can see the whole picture at a glance and know exactly where the leverage is.
It's the fast, self-serve companion to the full Owner Growth Scorecard™ — the measurement system ClearLead uses to track marketing health over time. This calculator gives you the headline number in a minute; the Scorecard is where it gets tracked, diagnosed, and improved.
Three dimensions, seven metrics
Every metric is scored 0–100 against benchmark bands for your portfolio tier, then weighted into three dimensions. The dimensions combine into your overall Owner Growth Index.
Growth
Are you adding doors, and are you hitting plan? Velocity and net-door attainment measure whether the portfolio is actually expanding.
Efficiency
What does that growth cost? Cost per qualified lease, lead-to-lease conversion, and marketing efficiency ratio measure how hard every dollar works.
Value
What does it return? Owner ROI and vacancy days recovered measure the value your marketing creates for the owners you serve.
| Metric | Dimension | What it measures | Weight |
|---|---|---|---|
| Portfolio Growth Velocity | Growth | Net unit growth as a % per year | 20% |
| Net Doors Added — attainment | Growth | Actual net doors vs. plan | 15% |
| Cost Per Qualified Lease | Efficiency | Marketing spend per signed lease (lower is better) | 15% |
| Lead-to-Lease Conversion | Efficiency | Share of qualified leads that become leases | 12% |
| Marketing Efficiency Ratio | Efficiency | Revenue generated per marketing dollar | 8% |
| Owner ROI (12-mo) | Value | Return delivered to owners over 12 months | 18% |
| Vacancy Days Recovered | Value | Days of vacancy avoided per turn | 12% |
Benchmark bands are illustrative (OGI v1.0) and calibrated by portfolio tier. Your live engagement produces a scorecard tuned to your market and cost structure.
About the Owner Growth Index
What is the Owner Growth Index?
The Owner Growth Index (OGI) is a single 0–100 score that summarizes the health of a property management company's marketing engine. It combines seven signature metrics across three dimensions — Growth, Efficiency, and Value — each benchmarked to the company's portfolio size, into one number you can track over time.
How is my score calculated?
Each of the seven metrics is scored 0–100 against benchmark bands for your portfolio tier (floor, target, and elite thresholds). Those metric scores are weighted — Growth and Efficiency at 35% each, Value at 30% — and combined into your overall Index. The calculator does this live as you move each slider.
What counts as a good Owner Growth Index?
Scores map to five bands: Critical (0–34), At-Risk (35–49), Healthy (50–64), Strong (65–79), and Elite (80–100). A Healthy score means the engine is on-track; Strong and Elite indicate you're outperforming comparable portfolios.
Why does portfolio size change the benchmarks?
Growth economics differ sharply between a 200-door operator and a 2,000-door one — cost per lease, achievable velocity, and ROI expectations all shift with scale. The Index benchmarks each metric against companies in your size tier so the score reflects realistic targets, not a one-size-fits-all bar.
Is this the same as the Owner Growth Scorecard?
They're connected but distinct. This calculator gives you the headline Index in about a minute using your own estimates. The full Owner Growth Scorecard™ is the measurement system ClearLead uses with clients to track the Index over time, diagnose the drivers, and build the plan to improve it.
Where this fits
The Index is one number. The method behind it — and the ways to move it — live across the ClearLead system.
Owner Growth Scorecard™
How the Index is built, tracked, and used to run marketing as a system.
Explore the Scorecard →Framework Library
The six named frameworks behind ClearLead's operator-led growth methodology.
See the frameworks →Operational Knowledge Center
The frameworks, playbooks, and checklists behind how ClearLead grows PM companies.
Open the hub →See the full breakdown
Get a scorecard tuned to your market and cost structure — and a clear plan for what it takes to reach Elite.