FAQ | ClearLead Digital
SEO for Property Managers

ClearLead Digital was co-founded by Alex Zweydoff and Lacy Hendricks, two well-known professionals in the property management industry. With deep experience in real estate and digital strategy, they built ClearLead to help property managers get real results from SEO and marketing—without the fluff.

We specialize in SEO for property managers—nothing generic. We know the industry from the inside and use that knowledge to build strategies that generate qualified leads and long-term growth. Our approach is data-driven, transparent, and free of gimmicks. You get marketing that works, backed by people who understand your business. We offer customized strategy, transparent reporting, and proven results—created by people who speak your language and know how to grow your business without getting lost in vanity KPIs.

Digital marketing is how you promote your business online—through tools like websites, SEO, Google Ads, social media, and email. It’s about getting the right message in front of the right people at the right time. For property managers, this means reaching owners, tenants, and investors where they search and scroll—on Google, Facebook, and beyond.

SEO stands for Search Engine Optimization. It’s the strategy of improving your website and online presence so you rank higher in search results—especially on Google. For property managers, local SEO helps you get found when people search for things like “property manager near me” or “homes for rent in [city].” It drives traffic, leads, and long-term growth without relying on paid ads.

SEM stands for Search Engine Marketing—a digital strategy that uses paid ads to appear at the top of search engine results (like Google). These ads are usually labeled “sponsored” and can drive immediate traffic to your website.

While SEO focuses on earning traffic organically over time, SEM puts you in front of prospects right away—especially useful for lease-ups, new service areas, or high-competition markets. At ClearLead Digital, we manage SEM campaigns that are targeted, trackable, and built to convert, so your ad dollars actually turn into leads.

Because your next owner, tenant, or investor is already Googling for services you offer—and if you’re not showing up, your competitors are.

SEO (Search Engine Optimization) helps your business appear higher in search results when people look for “property management near me” or “homes for rent in [your city].” That means more visibility, more clicks, and more qualified leads—without spending your entire budget on ads.

SEO is about about building trust, traffic, and long-term growth. Done right, SEO builds a steady pipeline of clients who are actively looking for what you offer.

We provide everything a growth-focused company needs to succeed online, including:

• On-Page & Technical SEO 

• Local SEO

• Website Audit’s& & Reporting

• Keyword Research & Strategy

• Website Copy & Blog Writing

• Google Analytics & Google Search Console Monitoring

• Google Ads & Lead Funnels

• Competitor Research & Strategy

• Google Business Profile Optimization

• Social Media Content (Coming Soon)

While property management is our sweet spot, we also work with real estate professionals. We take on other clients outside of these two industries on a case by case basis. Contact us today if you would like services outside of our specialized areas. 

Yes—we love turning existing content into lead-generating machines. Whether your blogs were written in-house or by another provider, we’ll audit and optimize them for SEO to strengthen the follow through on your calls to action.

Coming Soon! We will create branded, audience-specific content tailored for platforms like Facebook, Instagram, LinkedIn, and YouTube—designed to build trust and drive engagement.

Our SEO strategies are backed by industry-specific keyword research, hyperlocal targeting, and conversion-driven content. Plus, Alex, Lacy, and their powerhouse team personally oversee strategy, ensuring each campaign aligns with Google’s best practices and the evolving needs of the property management market.

Absolutely. All blogs, landing pages, and website copy are written in-house and personally overseen by Alex & Lacy. While we may incorporate AI-assisted tools for efficiency, every piece is customized, original, and aligned with your strategy. We focus on internal linking, keyword integration, and conversion-driven calls to action (CTAs) to ensure your content not only ranks—but delivers results.

SEO changes fast—so do we. We stay ahead of the curve by constantly testing, researching, and partnering with top SEO educators, tools, and marketing consultants in the real estate space.

Search engines like Google are now using AI to decide what shows up in search results—and sometimes they show quick answers right at the top of the page. These answers are pulled from websites that are clear, helpful, and easy to understand. So it’s not just about stuffing in keywords anymore. Your content needs to actually answer real questions in a way that makes sense to both people and AI.

At ClearLead Digital, we help property managers show up in those results by writing clean, useful content and structuring your site so AI can easily understand it. From page layout to meta data to the way questions are answered, we build with AI in mind—so your website has a better shot at showing up in those top spots.

You’ll receive detailed monthly reports plus access to your real-time performance dashboard. We track rankings, traffic, conversions, and keyword trends—so you always know where you stand. The real answer though, is through tracking where your leads are coming from and how frequently they’re converting to clients. Your website should be your #1 lead source.

Yes, always. You’ll have full access to Google Analytics, Search Console, and your advertising accounts. Transparency is baked into our process.

You’ll work directly with our core team—including Alex, Lacy, or one of our trained strategists—plus access to our trusted partner network of designers, developers, and SEO experts who specialize in property management.

At ClearLead Digital, we believe in transparent, flat-rate pricing—no hidden fees, no long-term contracts. Our core monthly packages start at $599/month and scale based on your goals, service needs, and market size. A one-time implementation fee based on the findings during your Full SEO Audit is charged at onboarding. Not sure what you need? We’ll walk you through your options and help you choose a plan that aligns with your growth stage and budget.

Definitely. Whether you need a single blog, a full SEO rescue, or a full-funnel strategy for lease-ups, we’ll build a solution that fits your goals and growth stage.

Yes—many of our clients come to us after being burned by flashy agencies with no property management experience. We’ll audit your current setup and guide you toward sustainable, measurable improvement.

Yes—we’re happy to collaborate with your existing website provider. We’ll work within their system or coordinate directly with your web team to implement SEO updates, optimize content, and improve user experience. Our goal is to make your marketing more effective—not to force a rebuild or platform change unless it’s truly needed.

Once you sign on, we start with an a onboarding call to better implement your goals for your website, and complete detailed competitive research. Then we create a 90-day game plan customized to your business. Expect bi-weekly check-ins during onboarding and responsive support throughout.

Yes! You can reach us anytime at hello@clearleaddigital.com. You’ll never be routed to an overseas call center or AI bot—just real, responsive humans.

Most clients are fully onboarded and in execution within 7–10 business days. Rush services are available if you’re facing time-sensitive goals.