AboutClearLead Digital was co-founded by Alex Zweydoff and Lacy Hendricks, two well-known professionals in the property management industry. With deep experience in real estate and digital strategy, they built ClearLead to help property managers get real results from SEO and marketing, without the fluff.

AboutWe specialize in SEO for property managers, nothing generic. We know the industry from the inside and use that knowledge to build strategies that generate qualified leads and long-term growth. Our approach is data-driven, transparent, and free of gimmicks. You get customized strategy, transparent reporting, and proven results, created by people who speak your language and know how to grow your business without getting lost in vanity KPIs.

AboutWe work all across North America, with clients in the United States and Canada.

FundamentalsDigital marketing is how you promote your business online, through tools like websites, SEO, Google Ads, social media, and email. It is about getting the right message in front of the right people at the right time. For property managers, this means reaching owners, tenants, and investors where they search and scroll, on Google, Facebook, and beyond.

FundamentalsSEO stands for Search Engine Optimization. It is the strategy of improving your website and online presence so you rank higher in search results, especially on Google. For property managers, local SEO helps you get found when people search for things like “property manager near me” or “homes for rent in your city.” It drives traffic, leads, and long-term growth without relying on paid ads.

FundamentalsSEM stands for Search Engine Marketing, a digital strategy that uses paid ads to appear at the top of search engine results (like Google). These ads are usually labeled “sponsored” and can drive immediate traffic to your website. While SEO focuses on earning traffic organically over time, SEM puts you in front of prospects right away, especially useful for lease-ups, new service areas, or high-competition markets. At ClearLead Digital, we manage SEM campaigns that are targeted, trackable, and built to convert, so your ad dollars actually turn into leads.

FundamentalsBecause your next owner, tenant, or investor is already Googling for services you offer, and if you are not showing up, your competitors are. SEO helps your business appear higher in search results when people look for “property management near me” or “homes for rent in your city.” That means more visibility, more clicks, and more qualified leads, without spending a fortune on paid ads.

FundamentalsLocal SEO is how you get found when an owner searches something like “property management near me” or “property manager in your city.” The Map Pack is the block of three map listings Google shows at the top of local results, and it captures a large share of the clicks. We optimize your Google Business Profile, build service-area pages, and earn local signals so your company shows up in that Map Pack and the local results right when owners are looking.

ServicesWe provide everything a growth-focused company needs to succeed online, including:

• On-Page & Technical SEO
• Local SEO
• Website Audits & Reporting
• Keyword Research & Strategy
• Website Copy & Blog Writing
• Google Analytics & Search Console Monitoring
• Google Ads & Lead Funnels
• Competitor Research & Strategy
• Google Business Profile Optimization
• Social Media Content (Coming Soon)

ServicesWhile property management is our sweet spot, we also work with real estate professionals. We take on other clients outside of these two industries on a case-by-case basis. Contact us today if you would like services outside of our specialized areas.

ServicesYes, we love turning existing content into lead-generating machines. Whether your blogs were written in-house or by another provider, we will audit and optimize them for SEO to strengthen the follow-through on your calls to action.

ServicesComing soon. We will create branded, audience-specific content tailored for platforms like Facebook, Instagram, LinkedIn, and YouTube, designed to build trust and drive engagement.

ServicesYes, and it is one of the highest-impact things we do. Your Google Business Profile is often the first place an owner decides whether to call you. We optimize your categories, services, description, photos, and posts, keep your information accurate, and build the reviews and signals Google uses to rank you in the Map Pack, so more local searches turn into booked calls.

ServicesYes. We build custom property management websites designed for SEO and conversion from the ground up. Every site is structured to rank in local search, load fast, separate the owner and tenant journeys, and turn visitors into qualified owner leads. If you already have a site you like, we can optimize what you have instead of rebuilding.

ServicesYour Full SEO Audit is a complete health check of your website and online presence. We review your technical SEO, site speed, on-page content, keyword targeting, Google Business Profile, local rankings, backlink profile, and how you stack up against competitors in your market. The findings shape your custom 90-day plan and determine your one-time implementation scope, so you know exactly what needs fixing and why before we start.

ServicesYes. We provide SEO for vacation rental and short-term rental management companies, helping you compete with platforms like Airbnb and Vrbo, rank for local rental searches, and drive more direct owner and guest inquiries to your own website instead of paying platform fees.

SEO & ContentOur SEO strategies are backed by industry-specific keyword research, hyperlocal targeting, and conversion-driven content. Plus, Alex, Lacy, and their powerhouse team personally oversee strategy, ensuring each campaign aligns with Google's best practices and the evolving needs of the property management market.

SEO & ContentAbsolutely. All blogs, landing pages, and website copy are written in-house and personally overseen by Alex and Lacy. While we may incorporate AI-assisted tools for efficiency, every piece is customized, original, and aligned with your strategy. We focus on internal linking, keyword integration, and conversion-driven calls to action so your content not only ranks, but delivers results.

SEO & ContentSEO changes fast, so do we. We stay ahead of the curve by constantly testing, researching, and partnering with top SEO educators, tools, and marketing consultants in the real estate space.

SEO & ContentSearch engines like Google now use AI to decide what shows up in search results, and sometimes they show quick answers right at the top of the page. These answers are pulled from websites that are clear, helpful, and easy to understand, so it is not just about stuffing in keywords anymore. Your content needs to actually answer real questions in a way that makes sense to both people and AI. At ClearLead Digital, we help property managers show up in those results by writing clean, useful content and structuring your site so AI can easily understand it. From page layout to metadata to the way questions are answered, we build with AI in mind, so your website has a better shot at showing up in those top spots.

SEO & ContentAI assistants like ChatGPT, Gemini, and Google's AI Overviews recommend companies they can clearly understand and trust. That means clean, well-structured content that answers real owner questions, consistent business information across the web, strong reviews, and structured data that tells AI who you are and what you do. We build all of that into your site and content so your company is more likely to be surfaced, cited, and recommended when an owner asks AI who to hire.

ResultsYou will receive detailed monthly reports plus access to your real-time performance dashboard. We track rankings, traffic, conversions, and keyword trends, so you always know where you stand. The real answer, though, is tracking where your leads are coming from and how frequently they convert to clients. Your website should be your number one lead source.

ResultsYes, always. You will have full access to Google Analytics, Search Console, and your advertising accounts. Transparency is baked into our process.

ResultsYou will work directly with our core team, including Alex, Lacy, or one of our trained strategists, plus access to our trusted partner network of designers, developers, and SEO experts who specialize in property management.

ResultsMost property management companies see early movement in local rankings and traffic within 3 to 4 months, with stronger, compounding results between 6 and 12 months. The timeline depends on your market's competition, your website's current health, and how consistently we add content and local signals. SEO is a long-term growth engine, not an overnight switch, but the leads it builds keep compounding month after month.

ResultsNo, and you should be cautious of any agency that does. Google's rankings depend on factors no one fully controls, so guaranteed first-page promises are a red flag. What we do commit to is transparent, proven strategy: owner-intent keyword targeting, clean technical SEO, and honest reporting on rankings, traffic, and leads. Our focus is qualified owner leads and signed agreements, not empty ranking promises.

PricingOur property management SEO plans are tiered and transparent, with no long-term contracts: Foundation at $1,199/month, Growth Engine at $1,699/month, and Market Authority at $2,299/month. All plans are month-to-month with no setup fees, and pricing scales with your market's competitiveness and the volume of content, keyword targeting, and local SEO work involved. Not sure which tier fits? We will walk you through your options and help you choose a plan that aligns with your growth stage and budget. See full pricing & plans →

PricingDefinitely. Whether you need a single blog, a full SEO rescue, or a full-funnel strategy for lease-ups, we will build a solution that fits your goals and growth stage.

PricingYes. Many of our clients come to us after being burned by flashy agencies with no property management experience. We will audit your current setup and guide you toward sustainable, measurable improvement.

PricingYes, we are happy to collaborate with your existing website provider. We will work within their system or coordinate directly with your web team to implement SEO updates, optimize content, and improve user experience. Our goal is to make your marketing more effective, not to force a rebuild or platform change unless it is truly needed.

OnboardingOnce you sign on, we start with an onboarding call to better understand your goals for your website, and we complete detailed competitive research. Then we create a 90-day game plan customized to your business. Expect bi-weekly check-ins during onboarding and responsive support throughout.

OnboardingYes. You can reach us anytime at hello@clearleaddigital.com. You will never be routed to an overseas call center or AI bot, just real, responsive humans.

OnboardingMost clients are fully onboarded and in execution within 7 to 10 business days. Rush services are available if you are facing time-sensitive goals.

DifferentiationFourandhalf and Upkeep Media are both well-known names in property management marketing. Where ClearLead differs is that we're operator-led, founded by property managers who hold the MPM® and RMP® designations, so strategy starts from how owners actually search and decide. We work exclusively with property management companies and focus every campaign on owner leads and doors added, not tenant traffic or vanity metrics. Our core is local, organic, and AI search built to compound, so the right fit depends on whether you want that operator-led, SEO-first approach.

DifferentiationMost brokerages see measurable movement in local rankings and Map Pack visibility within 3 to 4 months, with stronger, compounding gains between 6 and 12 months as content and local signals build. The outcomes we report on are the ones that grow the business: qualified owner leads, calls and form fills, and management agreements influenced, not just impressions. Actual pace depends on your market's competitiveness, your site's technical health, and review velocity.

DifferentiationWe start with a technical and local foundation, Google Business Profile setup and optimization, NAP/citation consistency, and geo-targeted location and service pages, so a newer site earns trust signals quickly. From there we layer owner-intent content and a review-generation system to build authority and Map Pack presence. Because we only work with property managers, we skip the learning curve and deploy proven PM-specific tactics from day one.

DifferentiationWe map the right primary and secondary categories, complete services and products with keyword-mapped descriptions, and align the profile with owner-intent search terms rather than tenant queries. We add posting and review-prompt strategies, monitor for spam/listing hijacking, and track GBP insights so the profile keeps earning calls, direction requests, and Map Pack visibility over time.

DifferentiationThrough ClearLead Local, our citation and listings-management platform: we audit your Name, Address, and Phone across major aggregators and PM/real-estate-specific directories, correct inconsistencies, and monitor them in real time so new errors get caught and fixed. For multi-location or franchise PMs, we roll this out for each of your locations so every office stays consistent.

DifferentiationWe configure GA4 to segment traffic by market and source and to track the conversions that matter, calls, form submissions, and Google Business Profile actions, then layer call tracking so phone leads are attributed to the right campaign. That gives you clear ROI reporting tied to owner leads and booked calls instead of surface metrics, summarized in monthly reports.

DifferentiationYes. We build genuinely useful, market-specific location pages, real local detail, owner-focused answers, unique service information, and clear next steps, rather than thin, templated pages swapped only by city name. Each page is mapped to owner intent, internally linked, and marked up with schema, so it holds up to Google's helpful-content and E-E-A-T expectations while still ranking for geo-targeted searches.

ComparisonPMW and BizIQ are established providers in the local-SEO and listings space. ClearLead's citation work runs through ClearLead Local and is tuned specifically for property management: alongside the major aggregators, we prioritize PM- and real-estate-specific directories that influence owner trust and local rankings, and we deliver it as a managed, monitored service (audit, correction, and ongoing cleanup) inside a broader local strategy (GBP, reviews, links, location pages), rather than as a standalone listings tool.

ComparisonDoorGrow is well regarded in property management, known largely for coaching, community, and growth tools. ClearLead is a done-for-you, operator-led SEO and local-visibility partner: rather than teaching you to grow, we generate owner leads through organic and Map Pack search and AI answers, and report on doors added and management agreements influenced. Which fits depends on whether you want coaching or a done-for-you SEO team.

EducationChoose accurate categories (e.g., Property Management Company) plus relevant secondaries, fully complete services/products with owner-intent keywords, and keep hours, service areas, and contact info exact. Post regularly, build and respond to reviews, add real photos, and monitor insights, a well-kept GBP is often the first place an owner decides whether to contact you.

EducationReviews are one of the strongest local-ranking and trust signals: volume, recency, and rating all influence Map Pack placement, and owners frequently choose a manager based on what they read. A steady flow of authentic 5-star reviews raises visibility and conversion at the same time, while unanswered negatives can quietly cost you owners.

EducationClear owner-focused messaging and CTAs above the fold, separate owner and tenant journeys, trust signals (reviews, designations, guarantees), fast load times, and geo-targeted location/service pages. Add easy contact paths, short forms, click-to-call, and a booking option, plus proper analytics and call tracking so every lead is captured and measured.

EducationTie spend to owner outcomes, not clicks: track qualified owner leads, cost per lead, calls and form fills (with call tracking), and management agreements signed. Use GA4 with conversion tracking segmented by market and source, and review it monthly so budget shifts toward the channels actually producing doors.

EducationStart from owner-intent keyword research and cluster topics into pillars (owner FAQs, local market guides, pricing/fees, maintenance, laws). Map each topic to a funnel stage, set a realistic publishing cadence, and prioritize the pieces that answer real owner questions and support your location/service pages with internal links.

EducationSend short surveys to current owners and lost leads asking what made them look for a manager, what almost stopped them from hiring, and what they value most. Keep it to a handful of questions, mix ratings with one open-ended response, and feed the answers into your website messaging, content topics, and objection-handling on calls.

EducationTag contacts as they enter your CRM, single-property owner, small portfolio, or investor/multi-property, and by market. Then tailor content: education and reassurance for first-time landlords, efficiency and reporting for portfolio owners, and growth/ROI messaging for investors, so each segment gets the message most likely to convert.

EducationOptimize and actively manage your Google Business Profile, keep NAP consistent across directories, build and respond to reviews, earn local backlinks (chambers, community, PR), and publish geo-targeted pages for each market you serve. Consistency and local relevance beat volume, the goal is to own the Map Pack for your service areas.

EducationTarget owner- and investor-intent keywords (not just rental listings), build service and location pages around them, and support with helpful content answering real questions. Add strong internal linking, schema markup, fast technical performance, and local signals so those pages rank in both organic results and the Map Pack.

EducationSite speed and Core Web Vitals, mobile usability, clean crawlability/indexation (no orphan or thin pages), correct canonical and redirect handling, and structured data (LocalBusiness, Service, FAQ). For larger PM sites, fixing duplicate/thin location pages and internal-link structure usually moves the needle most.

ResearchMap Pack ranking comes down to relevance, distance, and prominence: a fully optimized, accurate Google Business Profile, consistent NAP citations, a steady stream of genuine reviews, and local backlinks and content that establish authority in each market. Ongoing activity, posts, reviews, updates, signals that the business is active and trustworthy.

ResearchThese searches are driven by local signals, so win them with an optimized GBP, precise service-area settings, consistent citations, review velocity, and dedicated city/market pages targeting the term plus your locations. The businesses that appear are the ones Google sees as most relevant, closest, and most trusted for that searcher.

ResearchAutomate review requests at the right moments, respond to every review (positive and negative) professionally and promptly, and monitor sentiment across platforms. Surface your best reviews on your website with widgets, and treat recurring negative themes as operational feedback, reputation and service quality reinforce each other.

ResearchInconsistent Name, Address, or Phone data across directories confuses search engines and erodes the trust that drives Map Pack placement. Clean, consistent NAP everywhere strengthens local authority and helps you rank, which is why ongoing citation monitoring and cleanup is a core part of local SEO.

ResearchQualified owner leads, cost per lead, lead-to-client conversion rate, and doors/management agreements added, plus supporting signals like Map Pack visibility, local keyword rankings, calls, and form fills. Vanity metrics (raw traffic, impressions) matter only if they move those business outcomes.

ResearchA clear owner-focused headline and subhead, a specific offer (e.g., free rental analysis or website/lead review), trust signals (reviews, MPM®/RMP® designations, guarantees), and a short, low-friction form with click-to-call. Remove tenant-facing distractions, lead with the owner's outcome, and keep one primary CTA.

ResearchROI and rent-vs-management-fee analysis, market and rent-trend reports, tax and expense guidance, portfolio-scaling tips, and “should I self-manage or hire a PM” comparisons. Investors respond to numbers and risk reduction, so lead with data and clear decisions rather than generic advice.

ResearchOwner-intent, locally framed pieces: “cost of property management in [city],” “how to find a good property manager,” pricing/fee breakdowns, landlord legal and maintenance guides, and market updates. These match how owners search and, when internally linked to your service and location pages, pull qualified organic traffic that converts.