At NARPM Texas Style, we’ll be leading a session designed to help property management professionals take control of their digital marketing by focusing on what actually drives results.

We’ll cover:

• The key metrics that matter most (and which ones are just vanity stats)

• How to evaluate your SEO, ads, social media, and email marketing efforts

• Ways to tell if your agency or internal team is truly aligned with your goals

• Common reporting traps and how to avoid them

• How to shift from being “talked at” to collaborating with your marketing partner

You’ll leave with:

• A simple framework to measure performance

• Sample questions to ask your agency or team

• Clarity on how to align your marketing with the business outcomes that matter most

This session is all about cutting through the noise, making sense of the numbers, and making sure every digital effort supports your bottom line.