Meet the Experts Behind ClearLead Digital's SEO Magic

From an affinity for property management and governmental affairs morphing to a love for all things SEO, we discovered we were on the same page at the same time.

  • Chief Operating Officer

    Lacy Hendricks is an SEO strategist for property management companies, combining a decade of industry experience with SEOspace certified expertise to help PMs boost visibility, drive traffic, and get found online.

  • Chief Executive Officer

    Alex Zweydoff is an SEO strategist and property management expert who helps companies grow online with data-driven marketing and content that converts.

  • Director of Client Success & Digital Programs

    Tamara Mon Louis is a digital marketing expert who helps property management companies grow with SEO, funnel strategy, and performance-driven solutions.

  • Director of Client Performance

    Eric Davis helps businesses grow by building lean, data-driven marketing systems focused on SEO, CRM, and conversion performance.

Our Experience

Expert SEO for Property Management Companies

At ClearLead Digital, we bring over 30 years of combined experience in property management, real estate, and digital marketing. Our team creates specialized SEO strategies for property management companies that improve search rankings, drive qualified leads, and increase visibility online.

We understand the unique challenges property managers face—from local competition to tenant search behavior—and we know how to help you stand out.

Meet the ClearLead Team

Lacy Hendricks – Chief Operating Officer

Lacy blends deep property management experience with certified SEO skills focused on Squarespace and local SEO. She’s worked in real estate since 2014, earned her broker’s license in 2023, and has led both local and national industry groups. Her background gives her insight into what tenants and owners search for—and how to position your site to capture those clicks.

Alex Zweydoff – Co-Founder & CEO

Alex is a property management veteran and SEMRUSH Ambassador with 10+ years in real estate and a strong background in SEO strategy. He specializes in content development, online reputation, and ethical SEO practices. His leadership in real estate associations helps keep ClearLead aligned with real-world industry needs.

Logo of the National Association of Residential Property Managers featuring a red house outline and a blue upward arrow, with a red ribbon overlay that says Residential Management Professional.

Tamara Mon Louis – Director of Client Success & Digital Programs

Tamara brings 20+ years of digital marketing experience, including work with brands like Hilton and St. Jude Children’s Hospital. She focuses on conversion funnels, analytics, and performance marketing—making every dollar you spend on marketing go further.

Eric Mut-Davis – Director of Client Performance

Eric is a technical SEO expert with a decade in performance marketing. He specializes in site architecture, conversion optimization, and resolving technical SEO issues. He helps property managers reduce acquisition costs and boost lead conversions with trackable, scalable systems.

Full-Service SEO for Property Managers

Our team covers all areas of property management SEO:

  • Local SEO and Google Maps optimization

  • Keyword-targeted content strategy

  • Technical SEO and site performance

  • Lead funnel design and CRO

  • Analytics and reporting transparency