Meet the Experts Behind the SEO Magic at ClearLead Digital

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Meet the ClearLead Digital Team

From an affinity for property management and governmental affairs morphing to a love for all things SEO, we discovered we were on the same page at the same time.

  • Chief Operating Officer

    Lacy Hendricks is an SEO strategist for property management companies, combining a decade of industry experience with SEOspace certified expertise to help PMs boost visibility, drive traffic, and get found online.

  • Chief Executive Officer

    Alex Zweydoff is an SEO strategist and property management expert who helps companies grow online with data-driven marketing and content that converts. With a true passion for the industry, he brings these two worlds together.

Portrait of a young man in a white shirt and striped tie, with a neutral expression, against a blue gradient background.
  • SEO Specialist & Implementor

Our Experience

Expert SEO for Property Management Companies

At ClearLead Digital, we bring over 30 years of combined experience in property management, real estate, and digital marketing. Our team creates specialized SEO strategies for property management companies that improve search rankings, drive qualified leads, and increase visibility online.

We understand the unique challenges property managers face—from local competition to tenant search behavior—and we know how to help you stand out.

Meet the ClearLead Team

Lacy Hendricks – Co-Founder & Chief Operating Officer

Lacy blends deep property management experience with certified SEO skills focused on Squarespace and local SEO. She’s worked in real estate since 2014, earned her broker’s license in 2023, and has led both local and national industry groups. Her background gives her insight into what tenants and owners search for—and how to position your site to capture those clicks.

Alex Zweydoff – Co-Founder & CEO

Alex is a property management veteran and SEMRUSH Ambassador with 10+ years in real estate and a strong background in SEO strategy. He specializes in content development, online reputation, and ethical SEO practices. His leadership in real estate associations helps keep ClearLead aligned with real-world industry needs.

Logo of the National Association of Residential Property Managers featuring a red house outline and a blue upward arrow, with a red ribbon overlay that says Residential Management Professional.

Full-Service SEO for Property Managers

Our team covers all areas of property management SEO:

  • Local SEO and Google Maps optimization

  • Keyword-targeted content strategy

  • Technical SEO and site performance

  • Lead funnel design and CRO

  • Analytics and reporting transparency

Stop Explaining. Start Growing.

With ClearLead Digital, you don’t waste time teaching your agency how property management works. We already understand your business — and we’re here to help you scale it.

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