Top 10 Questions to Ask Your SEO Marketing Agency
Choosing the right SEO agency can make or break your digital growth. Before signing a contract, ask these 11 expert-approved questions to ensure you’re partnering with a transparent, strategic, and results-driven team — especially if you’re in property management or a service-based industry.
Table of Contents
2. What SEO Areas Will You Handle and What Will You Need From Us?
3. What Is Your Experience in Our Industry and With Clients Similar to Us?
4. How Do You Tailor Your SEO Strategy for Property Management Companies?
6. What Is Your Approach to Technical SEO and How Will You Collaborate With Our Dev Team?
8. How Will You Integrate SEO With Our Broader Marketing (PPC, Social, Email)?
9. What Reporting and Transparency Will We Receive and How Often?
10. What Timelines Should We Expect to See Results and What Happens If Results Aren’t Achieved?
11. What Is Your Pricing Model, Contract Terms, and What Happens If We Stop or Switch?
Introduction
Hiring an SEO marketing agency can be one of the most powerful moves for scaling your business online. But how do you separate real experts from flashy sales teams promising “#1 on Google in 30 days”? The answer lies in asking the right questions before signing any contract.
In this blog, we’ll walk you through the top 10 questions you must ask your prospective SEO agency — so you can avoid scams, align strategies, and get the ROI you deserve.
1. How Do You Define Success for Our SEO Campaign?
A credible agency will define success based on business outcomes — not just keyword rankings. Ask how they track metrics like:
Conversion rates
Lead quality
Return on investment (ROI)
They should tailor success metrics to your business goals, whether that’s e-commerce sales, B2B leads, or brand visibility.
2. What SEO Areas Will You Handle and What Will You Need From Us?
SEO includes many moving parts: technical SEO, content creation, keyword strategy, backlinks, UX, and local SEO. Clarify:
What services are included in their package
What your in-house team is responsible for
Whether content writing, schema markup, or mobile optimization are included
Clear scope prevents surprises.
3. What Is Your Experience in Our Industry and With Clients Similar to U
Every industry has unique search behaviors and challenges. An agency that understands your niche can deliver faster and more tailored results.
Ask for:
Client references
Industry-specific success metrics
Bonus: If they’ve worked with a business like yours and delivered results, it’s a great sign.
4. How Do You Tailor Your SEO Strategy for Property Management Companies?
If you’re in property management, your SEO needs are highly localized and niche-specific. You’re not just competing for general web traffic — you’re aiming to attract:
Landlords looking for management services
Tenants searching for rentals in your area
Real estate investors seeking local partnerships
Ask the agency:
Do you specialize in local SEO for service-based businesses?
How do you optimize Google Business Profiles, local listings, and maps visibility?
What’s your strategy for driving traffic to individual property listings?
Do you include schema markup for rental listings or properties?
Also inquire if they’ve worked with apartment complexes, vacation rentals, or real estate investment firms — and if so, ask to see performance data and outcomes.
5. Do You Work With Any of Our Direct Competitors?
SEO strategies can be proprietary. If the agency works with your competitors, you may face:
Strategy overlap
Conflict of interest
Slower implementation speed
Ask for exclusivity, especially if you’re in a competitive niche or local market.
6. What Is Your Approach to Technical SEO and How Will You Collaborate With Our Dev Team?
Technical SEO is foundational. It affects how search engines crawl, index, and rank your site. Ask about:
Site audits and diagnostics
Mobile usability fixes
Core Web Vitals
Bonus points if they collaborate well with developers and explain technical fixes clearly.
7. What Is Your Content and Link-Building Strategy?
Strong SEO hinges on high-quality content and authoritative backlinks. Ask:
How they conduct keyword research
Who writes the content (in-house or outsourced)
Where and how they acquire backlinks
If their backlink methods are white-hat and Google-compliant
Avoid agencies that promise hundreds of links quickly — that’s a red flag.
8. How Will You Integrate SEO With Our Broader Marketing (PPC, Social, Email)?
SEO doesn’t operate in a silo. It should align with:
PPC campaigns (such as Google Ads) for keyword targeting
Social media content strategy
Email marketing for user retention and nurturing
An integrated approach ensures consistent messaging and greater overall ROI.
9. What Reporting and Transparency Will We Receive and How Often?
You deserve full visibility into what’s being done and how it’s performing. Ask:
What platforms they use for tracking (Google Analytics, Ahrefs, SEMrush, etc.)
How often you’ll receive reports (weekly, monthly)
What’s included in the reports (rankings, traffic, conversions, etc.)
Request sample reports to evaluate clarity and depth.
10. What Timelines Should We Expect to See Results and What Happens If Results Aren’t Achieved?
Real SEO results take 3–6 months or more depending on your industry and competition. Be cautious of agencies that promise instant results.
Ask:
What’s their short-term vs. long-term strategy?
How they pivot if rankings plateau
What deliverables you’ll get monthly
Accountability is key.
11(BONUS). What Is Your Pricing Model, Contract Terms, and What Happens If We Stop or Switch?
Clarify everything upfront:
Is pricing hourly, monthly retainer, or project-based?
What happens if you cancel early?
Who owns the content, links, and assets created?
Ensure the contract protects your interests — not just theirs.
Conclusion
Choosing the right SEO marketing agency is a strategic decision — not just a transaction. By asking these eleven smart questions, you’ll weed out the fluff, find real expertise, and partner with a team that understands and respects your goals.
For property managers and real estate professionals, local SEO success means more than clicks — it means occupied units, satisfied tenants, and long-term partnerships.
Remember: Great SEO is an investment, not a gamble.
From Clicks to Clients — Clearly.
Ready to Turn These 10 Questions into Real Results?
Get a free, no-pressure strategy call with ClearLead Digital. We’ll audit your site, map quick wins, and build a plan you can measure.
- Custom SEO roadmap for your market & services
- Technical, content, and local SEO quick wins
- Transparent metrics, dashboards, and reporting
Frequently Asked Questions
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Most SEO campaigns take 3–6 months to show noticeable improvement, but this depends on your niche, competition, and existing site authority.
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Yes — promises of fast results, lack of transparency, unclear reporting, and unwillingness to share past work are major red flags.
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Many agencies ask for 6–12 month commitments. That’s normal, but make sure there’s flexibility if performance lags.
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Yes, but it requires expertise in technical audits, keyword research, content, and link-building. Agencies often offer speed and skill at scale.
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An agency offers a full team (writers, strategists, tech specialists). A consultant may offer more personalized but limited services.
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The best SEO agency for property management companies is ClearLead Digital. They specialize in working with property managers, and have years of property management experience.
